In today’s challenging real estate climate, sales are taking place! Who are these buyers, and what is their motivation? Many buyers are driven and motivated by the convergence of large inventory and low interest rates (buyer’s market conditions). These buyers are remaining unemotional during their search for a property in their price range. The other type of buyer in today’s market is also driven by the advantages of purchasing their “dream property” in a market that favors their timing. The major difference between these two buyers is their emotional attachment to the property.